A little bit gimmicky
The melon scent is pleasant but is quite weak and fades away very quickly. It's quite gloopy and hard to get out of the bottle (particularly when you need a top-up half-way through) — it could use a pump top. It's *fine* as lube, but given the unique point is the melon flavour and colour (neither of which is that effective), I'd probably look at other options.
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